What are the little known things about some famous logos? by @YashBhatnagar01

Answer by Yash Bhatnagar:

A lot of interesting ones have already been written about by other authors on this page, and my answer below repeats some (2, precisely) that are worth mentioning again:


At first you just see the word VAIO, but look a little closer and you’ll see the first two letters represent an analog symbol and the last two letters are binary.

2. Baskin Robbins


What’s highlighted in the pink is the number 31, which is the number of flavors they offer.

3. Formula 1

Between the letter F and the speed marks is the number one.

4. Northwest Airlines

This logo actually has two hidden messages. Firstly, it features an N and a W in negative spaces. Secondly, the triangle in the circle points northwest as if it’s a compass.

5. Elefont

Look at the negative space in the lowercase E – it’s an elephant’s trunk!

6. Hope for African Children Initiative

When you first look at it, it looks like only a map of Africa. But take a closer look and you’ll see an adult and child facing each other.

7. Toblerone

On the left corner if we zoom, we find:

8. Unilever

The above symbol has almost every product / equipment / service they produce worldwide i.e. a symbol for each aspect of the business.

9. Amazon

See where that arrow points? It suggests that you can buy everything from A to Z on Amazon.

10. Sun Microsystems


A closer look at the diamond reveals the word “SUN” in every direction.

11. The Bronx Zoo

Look closely at the giraffes’ legs. You’ll see the animals are within a big city!

12. Coca Cola

Look closely at the “o.” Do you notice anything? It’s actually the flag of Denmark. This wasn’t always the original intention. Coca Cola discovered that part of its logo looks like the Danish flag, which has been named the happiest country on earth. Once they discovered that, they set up a media stunt in Denmark’s biggest airport, where they welcome people with flags. Still can’t see the flag? Here you go:

13. Tostitos

The two middle T’s in Tostitos shows two friends sharing some tortilla chips and salsa.

P.S. Courtesy: Creativity Online, corofloat, UnitedContactCenter, 123 inspiration, Logopedia, logo faves, djdesignerlab, optical spy, Design.inc Studios, 14 clicks, The Culinary Scoop, the dieline, and the logo smith.

What are the little known things about some famous logos?